Problem: Create pieces for the Aerosmith websites thatpromoted a contest to win a signed copy of Steven Tyler’s latest book, “Doesthe Noise in My Head Bother You?”. Limited to using the book cover photography to amplify the prize.
 
Solution:  Honedin on what’s most powerful in the Tyler image, which is his expression and thesinger’s dynamic body language. To echo the book title and to add distinctionin the large image, I added noise effects.